Abe Atiya

Case study 01 ยท Wisr

Round Ups

An existing app designed to help Wisr loan customers pay off their debt faster.

Client
Wisr
Scope
App redesign
Round Ups app screens, redesigned

The problem

When I joined, the app was performing poorly. Users were confused by how the round-up feature worked, which led to high churn and low customer satisfaction.

The goal

Working with the product team, my goal was to define what led customers to churn, then redesign the entire experience.

Round Ups app screens showing the round-up flow
Round Ups app screens
Round Ups app screens
Round Ups app screens
Round Ups app screens

View prototype

You can view a working prototype in Figma.

Open the prototype (opens in a new tab)

Contact

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