About
I'm Abe Atiya.
A CX Strategist and Experience Designer dedicated to creating customer experiences that mean something and make an impact. I've spent over a decade transforming insight into engaging, user-centred work, built on a strong foundation in visual and product design.
Who I am
I've partnered with leading brands, innovative startups and a wide range of organisations, translating complex challenges into experiences that are intuitive, accessible and visually compelling.
I also founded GroupDiner, an online restaurant booking platform designed to improve the digital hospitality experience.
My approach is multidisciplinary. It combines strategic thinking, creative work and deep empathy to drive measurable outcomes and sustainable growth.
My expertise
Customer Experience (CX) Strategy
Strategies that put customer needs first to drive business success.
User Experience (UX) Design
Intuitive digital experiences informed by deep user insight and behavioural science.
Visual & Interface Design
Visually strong, functional interfaces that hold attention and build brand loyalty.
Product Design
Digital products taken from concept through to execution, built to land with their audience and meet business objectives.
Background
My career has taken in brand strategy, creative direction, art direction, team leadership, client management and business pitching.
I'm passionate about startups. I've worked closely with the entrepreneurial community, improving user experiences and developing brand strategies for web and mobile apps.
How I work
My process is collaborative and iterative, shaped by design thinking. I identify opportunities, prototype quickly and refine ideas through continuous feedback.
The result is work that is innovative, aligned with users and grounded in the needs of the business.
Work
